Trends

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

Driving Customer Satisfaction in the Utility Sector– Anthony Aguiar,VP ofSales and Business Development, Snipp Interactive Last weekend I experienced ...

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

If you’re at the P2P Summit this May,be sure to stop and chat with Snipp’sindustry experts Anthony Aguiar & Kyle Floro.They’ve got all the scoop on ho...

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options ...

An interview with Kim Lim, Director of Project Management, Snipp Interactive– by Megan Prikhodko, COO, Snipp Interactive We are pleased to present the...

An interview with Rosalynn Chong, Director of Engineering, Snipp Interactive – by Megan Prikhodko, COO, Snipp Interactive “If you can find something t...

Social Selling has been an interesting topic of conversation recently with many companies adopting social selling strategies into their sales models. ...

“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store la...

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....

As a technology vendor in the promotions and loyalty space we’re exposed to some really exciting ideas across a wide range of brands in the retail mar...

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

The doldrums of winter now seem like a distant memory. Every day gets a little bit warmer, and before you know it, summer will be in full swing. For b...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

March Conference Galore Means It’s Easier Than Ever To Say “Hello” In a virtual world inundated with video calls and text messages, don’t you sometime...

General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

The first time I played chess was in a dusky room huddled over an aged wooden board. I was 5. My grandfather was furtively explaining each piece to me...