SnippWin (Contests and Promos)

“Better an ounce of luck than a pound of gold” Brands have used sweepstakes, contests, and promotions to attract and delight customers for over 100 ye...

This article first appeared in Loyalty360. July 04, 2016. John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and compreh...

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...

It’s no secret that rebates have long been one of those promotion marketing tools that skirts a fine line between effective and downright sleazy.

At the recent Shopper Marketing Expo in Minneapolis, Snipp COO John Fauller talked about how to integrate mobile tools and technologies into the path-...

We’re very pleased to announce the launch of our new SnippCheck API. Now SnippCheck’s industry-leading receipt processing capabilities can be easily i...

Did you know trade promotions account for over $75 billion in annual spend? Or that trade promotions account for over 70% of all marketing budgets?

We had to pull together a presentation on loyalty program usage and related statistics for a proposal, and I figured it is useful data for others to h...

Last week I chanced upon this report fromJiWire looking at the impact of mobile on the Path To Purchase for CPG(i.e. grocery store items). The email w...

For those who don’t know, SnippCheckis our mobile receipt processing solution. Its app-free, retailer-agnostic, works on 100% of all phones and just d...

Have you ever applied for a rebate? You remember how it goes: you fill out a form, mail it out with a copy of your receipt and wait patiently for a ch...