SnippRewards

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

Magic is in the air as the wedding season fast approaches, and the retail industry for the inevitable boom. Big changes shape the shopping landscape, ...

General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

Ensuring a brand is top-of-mind for consumers is every marketer’s goal – a good rewards strategy can be key to making that happen. Attractive rewards ...

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscap...

This article first appeared in Loyalty360. July 04, 2016. John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and compreh...