SnippCheck (Receipt Processing)

“Better an ounce of luck than a pound of gold” Brands have used sweepstakes, contests, and promotions to attract and delight customers for over 100 ye...

Over the last few years in particular, consumer data has changed enormously, in large part to the tougher restrictions that third-party data collector...

If you’re at the P2P Summit this May,be sure to stop and chat with Snipp’sindustry experts Anthony Aguiar & Kyle Floro.They’ve got all the scoop o...

Simply… for your best opportunity to discoverinnovativedisruptive marketing programs that can generate insights, drive sales, basket size, consumer en...

Not yet mastered the art of increasing your consumer in-store engagement? We are here to help!

On-premise spaces remain the holy grail of Alcohol sales and alcbev marketing across many brands and sales environments. On-premise sales allow for de...

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

Magic is in the air as the wedding season fast approaches, and the retail industry for the inevitable boom. Big changes shape the shopping landscape, ...

The doldrums of winter now seem like a distant memory. Every day gets a little bit warmer, and before you know it, summer will be in full swing. For b...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

Lessons Learned from the 2017 Holiday Season

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purc...

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...

Countless innovations, brilliant minds, and inspiring stories have defined this year’s Path to Purchase Expo – and it’s not over yet! We’ve been busy ...

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...