Shopper Marketing (4)

Our recent whitepaper on Digital Rebates examines the ways in which the traditional rebate process has become an antiquated, ineffective way to create...

2015 is drawing to a close, and the promise of 2016 looms nearer and nearer. As marketers, we all want to tackle this new year with ambition and succe...

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...

Funfairs, carnivals, arcades, lotteries, and sweepstakes all have a lot in common. They allow you to escape, have fun, and play. No matter how old you...

Thisarticlefirst appeared in Mobile Marketer,May 8, 2015.

It’s no secret that rebates have long been one of those promotion marketing tools that skirts a fine line between effective and downright sleazy.

Future success in this industry will be won by firms that help brands to create a complete view of a customer’s behavior.