Shopper Marketing (3)

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

For many brands, the success of a program depends on being able to get retailer buy-in. However, this competitiveness for retailer mindshare poses a r...

Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand soci...

Customer loyalty programs today are transforming, offering an unmatchable experience for consumers across the point of sale with the use of smartphone...

Brands and retailers are continually wary about their spending, especially when it comes to marketing. With the advent of new trends in technologies a...

This article first appeared in Loyalty360. July 04, 2016. John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and compreh...

Hello, March! With a new month comes a new issue of Shopper Marketing Magazine. In this one, we are featured for our work with the Heineken Holiday Gi...

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

We are excited to invite you to our session at the Path to Purchase Institute’s Shopper Marketing Summit on Wednesday, March 16, 2016at 3:15 pm. We wi...

We are excited that we have been chosen by Retail CIO Outlook magazine as a Top 10 Merchandising Solution Provider for 2016! Success for us is success...

Each year, the CPG industry spends $300B a year on trade promotions.

The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in ...

Our recent whitepaper on Digital Rebates examines the ways in which the traditional rebate process has become an antiquated, ineffective way to create...

2015 is drawing to a close, and the promise of 2016 looms nearer and nearer. As marketers, we all want to tackle this new year with ambition and succe...

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...

The fact is simple: consumers want to be engaged by all brands on their mobile devices. Mobile users constantly engage with a range of content and pro...

Thisarticlefirst appeared in Mobile Marketer,May 8, 2015.

It’s no secret that rebates have long been one of those promotion marketing tools that skirts a fine line between effective and downright sleazy.