Shopper Marketing (3)

RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts conta...

Let’s face it: the alcohol industry is a complex entity. Brimming with regulations, niche markets, unique demographics, and complex retail environment...

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

As a generation, Millennials are the most populous generation in America’s history.

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. In 2016, the numb...

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

For many brands, the success of a program depends on being able to get retailer buy-in. However, this competitiveness for retailer mindshare poses a r...

Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand soci...

Customer loyalty programs today are transforming, offering an unmatchable experience for consumers across the point of sale with the use of smartphone...

Brands and retailers are continually wary about their spending, especially when it comes to marketing. With the advent of new trends in technologies a...

This article first appeared in Loyalty360. July 04, 2016. John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and compreh...

Hello, March! With a new month comes a new issue of Shopper Marketing Magazine. In this one, we are featured for our work with the Heineken Holiday Gi...

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

We are excited to invite you to our session at the Path to Purchase Institute’s Shopper Marketing Summit on Wednesday, March 16, 2016at 3:15 pm. We wi...

We are excited that we have been chosen by Retail CIO Outlook magazine as a Top 10 Merchandising Solution Provider for 2016! Success for us is success...

Each year, the CPG industry spends $300B a year on trade promotions.

The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in ...