Retailer Loyalty

Loyalty Programs | Loyalty

Target Circle Loyalty Program Goes For the Bullseye

I was very excited to hear that Target is ready to roll out its loyalty program nationwide after a trial in select U.S. mar...

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Loyalty | Shopper Marketing

Why Transactional Relationships Don't Work for Consumers

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...

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Consumer Loyalty | Brand Loyalty

Brand Loyalty Through Two Lenses: Retailers & Consumer

The retail industry is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest trends aff...

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