Retail marketing

Shopper Marketing | Consumer Data

7 Shopper Marketing Trends Changing the Future of the Industry

In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

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Shopper strategy | Shopper technology

2023 Shopper Marketing Technology Landscape

If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites a...

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Retail marketing | Customer Promotions

Increase Retail Sales with These 7 In-Store Promotions

Every retailer in every industry knows the value of a good in-store promotion. Over the years, enterprising brands and retailers have devised innovati...

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