Retail marketing

In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites a...

Every retailer in every industry knows the value of a good in-store promotion. Over the years, enterprising brands and retailers have devised innovati...