Retail marketing


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    Shopper Marketing | Consumer Data

    7 Trends Changing the Future of Shopper Marketing

    In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

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    Shopper strategy | Shopper technology

    2023 Shopper Marketing Technology Landscape

    If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites a...

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