Retail POS Data: The Key to Deeper Consumer Insights
Retail point of sale (POS) data is like an ocean. The surface is teeming with life and activity, but the deeper you go, the more interesting things yo...
Retail point of sale (POS) data is like an ocean. The surface is teeming with life and activity, but the deeper you go, the more interesting things yo...
The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth ofincomparable data on s...
One major driver of customer engagement and retention is continuously providing value—and having customer data to understand what they want and need i...
Over the last few years in particular, consumer data has changed enormously, in large part to the tougher restrictions that third-party data collector...
Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...
Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purc...
There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...
RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts conta...
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