Promotions

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand soci...

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

Each year, the CPG industry spends $300B a year on trade promotions.

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...