Cleaning Up in the Home Care Industry
IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...
IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...
The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...
From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands
The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...
In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...
There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...
RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts conta...
Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!
Rebates are a tried and true tool for marketers looking to engage consumers and drive the bottom line. Since going digital, the rebates experience has...
August – that time of year when kids (and parents) are savoring the last of the lazy days of summer. In a few weeks, it’ll be back to early mornings, ...
It’s no secret that rebates have long been one of those promotion marketing tools that skirts a fine line between effective and downright sleazy.
Its Thanksgiving and Black Friday is upon us, which means there are deals and deals and more deals. A lot of the deals involve rebates or post-purchas...
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