Shopper Marketing Tech: 2018 Trends
“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store la...
“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store la...
Simply… for your best opportunity to discoverinnovativedisruptive marketing programs that can generate insights, drive sales, basket size, consumer en...
As a technology vendor in the promotions and loyalty space, we are exposed to exciting ideas across a wide range of brands in the retail marketing spa...
IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...
The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...
From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands
The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...
In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...
There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...
RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts conta...
Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!
Rebates are a tried and true tool for marketers looking to engage consumers and drive the bottom line. Since going digital, the rebates experience has...
Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. In 2016, the numb...
The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, or stayed at an Airbnb instead of a hotel, or used a WeWork works...
About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Not only ar...
August – that time of year when kids (and parents) are savoring the last of the lazy days of summer. In a few weeks, it’ll be back to early mornings, ...
Hello, March! With a new month comes a new issue of Shopper Marketing Magazine. In this one, we are featured for our work with the Heineken Holiday Gi...
We are excited to invite you to our session at the Path to Purchase Institute’s Shopper Marketing Summit on Wednesday, March 16, 2016at 3:15 pm. We wi...
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