Mobile Marketing 101

Mobile Stats | Mobile Marketing

Top 10 Mobile Marketing Trends for 2017

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. In 2016, the numb...

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SnippLoyalty | Mobile Receipt Processing

Five Fresh Ways to Leverage Loyalty in the Sharing Economy

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, or stayed at an Airbnb instead of a hotel, or used a WeWork works...

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SnippLoyalty | Mobile Receipt Processing

The Loyalty Of All Things: How The Internet of Things is Impacting Loyalty Programs

About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Not only ar...

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Mobile Stats | Mobile wallets

Top 10 Mobile Marketing Trends for 2016

The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in ...

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Mobile Marketing 101 | Rebates

5 reasons why traditional mail-in rebates are broken

Thisarticlefirst appeared in Mobile Marketer,May 8, 2015.

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Mobile Stats | Mobile Receipt Processing

Digital Divas: Using Receipt Processing To Get Real ROI on Shopper Marketing Efforts Aimed At Women

At the recent Shopper Marketing Expo in Minneapolis, Snipp COO John Fauller talked about how to integrate mobile tools and technologies into the path-...

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Mobile Marketing 101

Great Moments in Mobile Marketing: Smart TXTBKS

We tip our hat at truly unique and innovative mobile marketing campaigns from around the world. Smart TXTBKS: SMS Textbooks for the Philippines Of lat...

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Mobile Marketing 101 | SnippWin (Contests and Promos)

Mobile Is Transforming The Path To Purchase For CPG. Duh.

Last week I chanced upon this report fromJiWire looking at the impact of mobile on the Path To Purchase for CPG(i.e. grocery store items). The email w...

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Mobile Marketing 101

Introducing SnippWin!

Over the years we created a whole range of mobile promotion campaigns for our clients. We’ve done straight up mobile text to win sweepstakes; mobile p...

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Mobile Stats | Mobile Marketing 101

Mary Meeker’s Internet Trends Report Dissected

This column was originally posted onMobile Marketer Dailyon June 10, 2013 and co-written by Ritesh Bhavnani, Casey Cavanagh and John D. Fauller.

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QR codes | Mobile Marketing 101

7 Deadly Sins As Applied To QR Codes (seen on Mobile Marketer)

This column was originally posted on Mobile Marketer Daily on May 20, 2013. QR codes have been mocked, debased, abused and downright hated, oftentimes...

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Mobile Marketing 101 | SnippWin (Contests and Promos)

Why We Built SnippCheck

Have you ever applied for a rebate? You remember how it goes: you fill out a form, mail it out with a copy of your receipt and wait patiently for a ch...

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Mobile Marketing 101

More on Mobile Purchase Validation: The Benefits

Its Thanksgiving and Black Friday is upon us, which means there are deals and deals and more deals. A lot of the deals involve rebates or post-purchas...

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