Mobile Marketing 101

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. In 2016, the numb...

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, or stayed at an Airbnb instead of a hotel, or used a WeWork works...

About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Not only ar...

The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in ...

Thisarticlefirst appeared in Mobile Marketer,May 8, 2015.

At the recent Shopper Marketing Expo in Minneapolis, Snipp COO John Fauller talked about how to integrate mobile tools and technologies into the path-...

Last week I chanced upon this report fromJiWire looking at the impact of mobile on the Path To Purchase for CPG(i.e. grocery store items). The email w...

Over the years we created a whole range of mobile promotion campaigns for our clients. We’ve done straight up mobile text to win sweepstakes; mobile p...

This column was originally posted onMobile Marketer Dailyon June 10, 2013 and co-written by Ritesh Bhavnani, Casey Cavanagh and John D. Fauller.

This column was originally posted on Mobile Marketer Daily on May 20, 2013. QR codes have been mocked, debased, abused and downright hated, oftentimes...

Have you ever applied for a rebate? You remember how it goes: you fill out a form, mail it out with a copy of your receipt and wait patiently for a ch...

Its Thanksgiving and Black Friday is upon us, which means there are deals and deals and more deals. A lot of the deals involve rebates or post-purchas...