Mobile Marketing

Mobile Stats | Mobile Marketing

Top 10 Mobile Marketing Trends for 2017

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. In 2016, the numb...

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Mobile Stats | Mobile wallets

Top 10 Mobile Marketing Trends for 2016

The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in ...

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Drive sales | Mobile Marketing

Webinar! Shopper Marketing in 2016 – Trends that Drive Sales & ROI at Retail

2015 is drawing to a close, and the promise of 2016 looms nearer and nearer. As marketers, we all want to tackle this new year with ambition and succe...

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Sweepstakes | Contests

Snipp’s Guide to an Effective and Engaging Digital Sweepstakes Campaign

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...

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CustomerExperience | Mobile

Text-to-win for a great CPG campaign!

The fact is simple: consumers want to be engaged by all brands on their mobile devices. Mobile users are constantly engaging with a range of content a...

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Uncategorized | Mobile Marketing

QRackd: HP Splash Page Blunder

One would think that a hallowed institution like HP would be able to print QR Codes and build the associated web content on its packaging to actually ...

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Mobile | Uncategorized

Future of Shopper Marketing Firms (Part 1)

Future success in this industry will be won by firms that help brands to create a complete view of a customer’s behavior.

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Uncategorized | Mobile Marketing

The Three P’s of Mobile Response Marketing

The advantages of mobile response marketing have long been trumpeted, but the reality of its results have never quite caught up to the hype of its pro...

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Mobile | Uncategorized

Purchase Validation in the Modern (Mobile) Era

Ever done a rebate program? Or any purchase program where you had to submit a proof of purchase to get a reward or coupon or something? Remember how a...

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