Mobile Marketing

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. In 2016, the numb...

The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in ...

2015 is drawing to a close, and the promise of 2016 looms nearer and nearer. As marketers, we all want to tackle this new year with ambition and succe...

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...

Funfairs, carnivals, arcades, lotteries, and sweepstakes all have a lot in common. They allow you to escape, have fun, and play. No matter how old you...

One would think that a hallowed institution like HP would be able to print QR Codes and build the associated web content on its packaging to actually ...

Future success in this industry will be won by firms that help brands to create a complete view of a customer’s behavior.

The advantages of mobile response marketing have long been trumpeted, but the reality of its results have never quite caught up to the hype of its pro...

Ever done a rebate program? Or any purchase program where you had to submit a proof of purchase to get a reward or coupon or something? Remember how a...