Mobile

Mobile Stats | Mobile wallets

Top 10 Mobile Marketing Trends for 2016

The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in ...

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Sweepstakes | Contests

Snipp’s Guide to an Effective and Engaging Digital Sweepstakes Campaign

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...

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Mobile | CustomerEngagement

Using Text-to-Win to Strengthen your CPG Promotions

Funfairs, carnivals, arcades, lotteries, and sweepstakes all have a lot in common. They allow you to escape, have fun, and play. No matter how old you...

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Mobile

Mobile Jargon Demystified

The world of mobile is always changing. It gets difficult to keep up with all of the jargon floating around in the industry, especially if you aren’t ...

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Mobile | Uncategorized

Future of Shopper Marketing Firms (Part 1)

Future success in this industry will be won by firms that help brands to create a complete view of a customer’s behavior.

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Mobile | Uncategorized

Purchase Validation in the Modern (Mobile) Era

Ever done a rebate program? Or any purchase program where you had to submit a proof of purchase to get a reward or coupon or something? Remember how a...

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