Loyalty (3)

Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near full...

This article first appeared in Loyalty360. July 04, 2016. John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and compreh...

A significant amount of time and money goes into investing in customer acquisition, while brands often neglect to invest in customer retention. All to...

The Next Generation of Loyalty: Key Technologies and Trends Most loyalty programs were conceived decades ago and still largely follow traditional “ear...

One of the main things I hear in the space is that brands are satisfied because they have a high enrollment. But how effective can high enrollment be ...

More and more brands are now waking up and realizing that Customer Experience is the New Battlefield. Across industries, the level of competition has ...