Loyalty (2)

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

Thank you to everyone who were able to visit us at our booth during Loyalty Expo earlier this month. Carlos and Steven (pictured above) had a great ti...

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and techn...

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve ...

Let’s face it: the alcohol industry is a complex entity. Brimming with regulations, niche markets, unique demographics, and complex retail environment...

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

It is an established fact that loyalty programs tend to roll out astonishing returns for companies that run them. Having said this, there is a plethor...

Customer loyalty is evolving and, in 2017, there are some trends for brands to follow to elevate their customer engagement, customer experience, and b...

THE STATE OF LOYALTY IN 2017 – AN EXCLUSIVE WEBINAR WITH SNIPP AND LOYALTY360 All marketers understand the importance of loyalty – it’s essential to t...

GAMIFICATION AND HOW IT CAN MAKE LOYALTY FUN (OR NOT) Gamification as a concept is not necessarily a new one, although the term itself may very well b...

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

All loyalty programs aren’t created the same, evidenced by their range of success and brands’ ability to maintain that passion among customers that fu...

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, or stayed at an Airbnb instead of a hotel, or used a WeWork works...

Technology moves at such a swift pace that, at times, it seems impossible for loyalty marketers to keep up with and leverage effectively to create bra...

Customer loyalty programs today are transforming, offering an unmatchable experience for consumers across the point of sale with the use of smartphone...

About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Not only ar...

Brands and retailers are continually wary about their spending, especially when it comes to marketing. With the advent of new trends in technologies a...

Loyalty Just For Me: How Big Data Is Shaping Tomorrow’s Loyalty Programs Today’s consumers create vast amounts of data in their digital lives, through...