Loyalty Programs

What brands and retailers should know before launching a customer loyalty program.

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

I was very excited to hear that Target is ready to roll out its loyalty program nationwide https://circle.target.com/ after a trial in select U.S. mar...

When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors...

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspac...

A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 So much attention is given to customer loyalty and B2C programs, but how is...

It is an established fact that loyalty programs tend to roll out astonishing returns for companies that run them. Having said this, there is a plethor...

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

More and more brands are now waking up and realizing that Customer Experience is the New Battlefield. Across industries, the level of competition has ...