Loyalty

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

I was very excited to hear that Target is ready to roll out its loyalty program nationwide https://circle.target.com/ after a trial in select U.S. mar...

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options ...

As a technology vendor in the promotions and loyalty space we’re exposed to some really exciting ideas across a wide range of brands in the retail mar...

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

Magic is in the air as the wedding season fast approaches, and the retail industry for the inevitable boom. Big changes shape the shopping landscape, ...

The doldrums of winter now seem like a distant memory. Every day gets a little bit warmer, and before you know it, summer will be in full swing. For b...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

“Buy Now” No More Brands want people to buy things. Brands NEED people to buy things. You might say that they’re obsessed with that notion, and there’...

The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

Lessons Learned from the 2017 Holiday Season

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspac...

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...