Digital Marketing

Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on ad...

Black Friday is one of the busiest and most profitable events in the retail calendar. What used to be a one-day event has evolved into a month-long ex...

Sweepstakes Marketing is a great consumer promotion that engages your loyal customers or drum up awareness with new ones! Since an estimated 55 millio...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...