Digital Marketing

Sweepstakes | Digital Marketing

8 Ways to Use Sweepstakes Marketing in Your Campaigns

Sweepstakes marketing is a great consumer promotion tactic that engages loyal customers and drums up awareness with new ones. Digital sweepstakes are ...

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Digital Marketing | Shopper Marketing

I want my CTV! Why Advertisers are Tuning Into Advanced TV Media

Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on ad...

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Digital Marketing | Customer Acquisition

9 Brilliant Black Friday Marketing Tips to Make This Year the Best Yet

Black Friday is one of the busiest and most profitable events in the retail calendar. What used to be a one-day event has evolved into a month-long ex...

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Digital Marketing | Shopper technology

2018 Digital Prescriptions for the OTC Pharma Market

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

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