digital engagement

Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a g...

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

Each year, the CPG industry spends $300B a year on trade promotions.

Our recent whitepaper on Digital Rebates examines the ways in which the traditional rebate process has become an antiquated, ineffective way to create...

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...