digital engagement

Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a g...

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....

Trick or treat! Three words that probably would never spend time in the same sentence if not for one famous holiday. Halloween continues to remain a v...

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

We are excited to invite you to our session at the Path to Purchase Institute’s Shopper Marketing Summit on Wednesday, March 16, 2016at 3:15 pm. We wi...

We are excited that we have been chosen by Retail CIO Outlook magazine as a Top 10 Merchandising Solution Provider for 2016! Success for us is success...

Each year, the CPG industry spends $300B a year on trade promotions.

Our recent whitepaper on Digital Rebates examines the ways in which the traditional rebate process has become an antiquated, ineffective way to create...

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...