Data Collection

Retail point of sale (POS) data is like an ocean. The surface is teeming with life and activity, but the deeper you go, the more interesting things yo...

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...

It is an established fact that loyalty programs tend to roll out astonishing returns for companies that run them. Having said this, there is a plethor...