Data Collection

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...

It is an established fact that loyalty programs tend to roll out astonishing returns for companies that run them. Having said this, there is a plethor...