Customer Promotions

Sales promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your produc...

You know how competitive the CPG market is. 30,000 new products hit the shelves every year, adding to the already bewildering array of options custome...

Every retailer in every industry knows the value of a good in-store promotion. Over the years, enterprising brands and retailers have devised innovati...

By now, you're no doubt well aware of the wide array of benefits that sales promotions and loyalty programs bring with them to businesses of all shape...

Lessons Learned from the 2017 Holiday Season

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscap...

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

For many brands, the success of a program depends on being able to get retailer buy-in. However, this competitiveness for retailer mindshare poses a r...

Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand soci...

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...