Customer Loyalty Programs (2)

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, global director of Snipp, to find out the latest trends that loyalty m...

Gamification as a concept is not necessarily a new one, although the term itself may very well be. The basic premise of gamification is that it uses g...

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

GAMIFICATION AND HOW IT CAN MAKE LOYALTY FUN (OR NOT) Gamification as a concept is not necessarily a new one, although the term itself may very well b...

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

All loyalty programs aren’t created the same, evidenced by their range of success and brands’ ability to maintain that passion among customers that fu...

Technology moves at such a swift pace that, at times, it seems impossible for loyalty marketers to keep up with and leverage it effectively to create ...

August – that time of year when kids (and parents) are savoring the last of the lazy days of summer. In a few weeks, it’ll be back to early mornings, ...

Brands and retailers are continually wary about their spending, especially when it comes to marketing. With the advent of new trends in technologies a...

Loyalty Just For Me: How Big Data Is Shaping Tomorrow’s Loyalty Programs Today’s consumers create vast amounts of data in their digital lives, through...

Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near full...

This article first appeared in Loyalty360. July 04, 2016. John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and compreh...

This following Q&A between Loyalty360’s Jim Tierney, and Camille Kennedy from Snipp, first appeared on the Loyalty360.org, April 22, 2016

Thisarticle first appeared in Loyalty360.April 1, 2016.

The Next Generation of Loyalty: Key Technologies and Trends Most loyalty programs were conceived decades ago and still largely follow traditional “ear...

One of the main things I hear in the space is that brands are satisfied because they have a high enrollment. But how effective can high enrollment be ...