Customer Loyalty Programs

Hearing from brands who are innovating in the customer loyalty space is always a pleasure. Our team was recently at the Loyalty Expo in Orlando, FL an...

Experts tell us we live in the age of authenticity. With sustainability and social responsibility taking center stage, consumers favor brands that are...

It’s a well-known fact that retaining existing customers is much cheaper than acquiring new ones. But after a year of lockdowns and slowdowns, the usu...

At this point, you'd be hard-pressed to find an industry that hasn't been majorly impacted by the still-ongoing COVID-19 pandemic. Virtually overnight...

By now, you're no doubt well aware of the wide array of benefits that sales promotions and loyalty programs bring with them to businesses of all shape...

What brands and retailers should know before launching a customer loyalty program.

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options ...

When thinking about traditional marketing segmentation, we breaking down a brand’s target market through demographic traits, behaviors, geographies, a...

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...

A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 That notion of forming a loyalty community is a great opportunity for m...

The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands