CPG promotion

From Yves Saint Laurent dog dishes to Gucci leashes, pets are getting the A-list treatment! As they transition from backyard buddies to beloved family...

Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

Sales promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your produc...

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

Each year, the CPG industry spends $300B a year on trade promotions.