CPG promotion


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    CPG marketing | CPG promotion

    A Quick Guide to Consumer Promotions

    Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

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    CPG promotion | CPG

    Checklist: The 6 Stages of a Successful CPG Promotion Launch

    Consumer promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your pro...

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    White Paper | Consumer engagement

    Industry Trends 2017 – CPG Personal Care

    The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

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    Contests | Uncategorized

    Industry Trends 2017 – CPG Alcohol

    General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

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    Drive sales | Contests

    Part 2: How Effective is Discounting your Product?

    Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

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    Drive sales | Contests

    How Effective is Discounting your Product?

    Each year, the CPG industry spends $300B a year on trade promotions.

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