CPG promotion

    Topics

    All Posts
    CPG marketing | CPG promotion

    A Quick Guide to Consumer Promotions

    Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

    Read More
    CPG promotion | CPG

    Checklist: The 6 Stages of a Successful CPG Promotion Launch

    Consumer promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your pro...

    Read More
    White Paper | Consumer engagement

    Industry Trends 2017 – CPG Personal Care

    The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

    Read More
    Contests | Uncategorized

    Industry Trends 2017 – CPG Alcohol

    General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

    Read More
    Drive sales | Contests

    Part 2: How Effective is Discounting your Product?

    Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

    Read More
    Drive sales | Contests

    How Effective is Discounting your Product?

    Each year, the CPG industry spends $300B a year on trade promotions.

    Read More