CPG promotion

Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

Consumer promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your pro...

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

Each year, the CPG industry spends $300B a year on trade promotions.