CPG promotion

CPG promotion

Unleashing Success in Pet Care Marketing: 6 Key Commands

From Yves Saint Laurent dog dishes to Gucci leashes, pets are getting the A-list treatment! As they transition from backyard buddies to beloved family...

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CPG marketing | CPG promotion

Consumer Promotions Strategy Guide

Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

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CPG promotion | Customer Promotions

CPG Consumer Sales Promotion: The 6 Steps of a Successful Launch

Sales promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your produc...

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Brand promotion | digital engagement

Industry Trends 2017 – CPG Alcohol

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

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Receipt Processing | digital engagement

Part 2: How Effective is Discounting your Product?

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

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Receipt Processing | Consumer engagement

How Effective is Discounting your Product?

Each year, the CPG industry spends $300B a year on trade promotions.

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