CPG Loyalty

It’s a well-known fact that retaining existing customers is much cheaper than acquiring new ones. But after a year of lockdowns and slowdowns, the usu...

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....