CPG

CPG promotion | CPG

Checklist: The 6 Stages of a Successful CPG Promotion Launch

Consumer promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your pro...

Read More
Contests | CPG marketing

Why Contests and Promotions are Key to Your CPG Marketing Strategy

You know how competitive the CPG market is. 30,000 new products hit the shelves every year, adding to the already bewildering array of options custome...

Read More
Receipt Processing | Rewards

2021 Trends in the Beauty Industry Every CPG Brand Needs to Know

With shopping habits and preferences changing—during and post-pandemic—consumer expectations for beauty brands are also changing. Digital try-on exper...

Read More
Loyalty Rewards | CPG

How Spring Cleaning Has Changed for Home Care Brands in 2021 & Beyond

At this point, you'd be hard-pressed to find an industry that hasn't been majorly impacted by the still-ongoing COVID-19 pandemic. Virtually overnight...

Read More
White Paper | Consumer engagement

Industry Trends 2017 – CPG Personal Care

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

Read More
in-store | promotion

Snipp Webinar! Solving The Puzzle – Securing Buy-In From Retailers for Brand Programs

For many brands, the success of a program depends on being able to get retailer buy-in. However, this competitiveness for retailer mindshare poses a r...

Read More
Design | Sweepstakes

The Ultimate Snapshot Of Sweepstakes & Contests

Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand soci...

Read More