CPG

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

For many brands, the success of a program depends on being able to get retailer buy-in. However, this competitiveness for retailer mindshare poses a r...

Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand soci...