Consumer Loyalty

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors...

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve ...