Consumer Loyalty

CustomerExperience | Consumer Loyalty

What Does a Global Crisis Teach Us About Loyalty Programs

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

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White Paper | Consumer Loyalty

Loyalty Programs Work for Luxury Brands

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

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Consumer Loyalty | Loyalty Programs

Tribal Marketing – How Well Do You Know Your Customers?

When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors...

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White Paper | Consumer Loyalty

Outtakes from the Loyalty “Blooper Reel” That Will Have You Calling for “Take Two”

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

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Consumer Loyalty | Brand Loyalty

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

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Consumer Loyalty | Uncategorized

3 Data Promo Tips You Can Count On

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

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Consumer Loyalty | Brand Loyalty

Loyalty Through Two Lenses: Retailers & Consumer

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

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Consumer Loyalty | Brand Loyalty

7 Tips for Loyalty Success in 2017

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve ...

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