Consumer engagement (2)

Each year, the CPG industry spends $300B a year on trade promotions.

Our recent whitepaper on Digital Rebates examines the ways in which the traditional rebate process has become an antiquated, ineffective way to create...

An estimated 55 million[1] Americans enter sweepstakes and contests each year, making them an essential element of a marketer’s toolbox. And as brands...

The fact is simple: consumers want to be engaged by all brands on their mobile devices. Mobile users are constantly engaging with a range of content a...