Consumer engagement

Consumer engagement | Contest Marketing

How to Win Customer Engagement with a Great Contest Marketing Strategy

Everyone’s a winner when your contest marketing strategy is on point. It turns short-term engagement and punch card loyalty into lasting brand relatio...

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Consumer engagement

6 Successful Customer Engagement Examples (with Insights & Takeaways)

Successful customer engagement marketing strategies lead to great returns through long-term brand advocacy. So, to help you get inspired for your next...

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Consumer engagement

How to Measure Customer Engagement

Customer engagement is the oil that powers the marketing machine. And as any wildcatter will tell you, you don’t get a gusher if you can’t tap the wel...

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Consumer engagement | Consumer Data

Leveraging Mar-Tech to Drive Enhanced Customer Experience with advanced Personalization & Segmentation

Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech toDrive Enhanced Custom...

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Consumer Loyalty | Brand Loyalty

What Does a Global Crisis Teach Us About Loyalty Programs

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

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Consumer Loyalty | Brand Loyalty

Luxury Loyalty Programs Work for Luxury Brands

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

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Consumer engagement | Shopper Marketing

Alcohol Marketing Strategies Including On-premise & Brand Tactics

On-premise spaces remain the holy grail of Alcohol sales and alcbev marketing across many brands and sales environments. On-premise sales allow for de...

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Receipt Processing | Consumer engagement

FOOTBALL’S BIG GAME – Marketing Strategies for Championship Sunday

General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

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Brand Loyalty | Consumer engagement

Loyalty Marketing in 2018: What You Need to Know

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

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Brand Loyalty | Consumer engagement

Three Reasons Why CPG Loyalty Will Dominate This Year

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

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Receipt Processing | Consumer engagement

How Effective is Discounting your Product?

Each year, the CPG industry spends $300B a year on trade promotions.

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Receipt Processing | Consumer engagement

Whitepaper: A New Era for Consumer Rebates

Our recent whitepaper on Digital Rebates examines the ways in which the traditional rebate process has become an antiquated, ineffective way to create...

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