Consumer Data

Can enhanced AR experiences in-store be used as an effective tool by such diverse retailers and brands like Jeep, Walgreens and 19 Crimes Wines to dri...

Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on ad...

GroupM estimates that retailers collected over $100 billion in ad revenue from brand and vendor-funded Retail Media. What is retail media, how does it...

In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech toDrive Enhanced Custom...

The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth ofincomparable data on s...

One major driver of customer engagement and retention is continuously providing value—and having customer data to understand what they want and need i...

Considerations for brands looking toleverage data, analytics and technology to deliver highly personalizedcommunication and offerings to customers

Over the last few years in particular, consumer data has changed enormously, in large part to the tougher restrictions that third-party data collector...

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...