Consumer Data

Shopper Marketing | Consumer Data

Augmented Reality Shopping - How Brands & Retailers Drive Differentiated Experiences

Can enhanced AR experiences in-store be used as an effective tool by such diverse retailers and brands like Jeep, Walgreens and 19 Crimes Wines to dri...

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Digital Marketing | Shopper Marketing

I want my CTV! Why Advertisers are Tuning Into Advanced TV Media

Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on ad...

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Shopper Marketing | Consumer Data

Retail Media for Main Street - The $100 Billion Dollar Opportunity

GroupM estimates that retailers collected over $100 billion in ad revenue from brand and vendor-funded Retail Media. What is retail media, how does it...

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Shopper Marketing | Consumer Data

7 Shopper Marketing Trends Changing the Future of the Industry

In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

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Shopper Marketing | Consumer Data

22 Facts You Should Know About Millennial Moms [Infographic]

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

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Consumer engagement | Consumer Data

Leveraging Mar-Tech to Drive Enhanced Customer Experience with advanced Personalization & Segmentation

Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech toDrive Enhanced Custom...

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Receipt Processing | Basket Analysis

[Infographic] Receipt Data - A Marketing Gold Mine

The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth ofincomparable data on s...

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Receipt Data | Consumer Data

Driving Customer Engagement & Retention by Collecting First Party & Zero Party Data

One major driver of customer engagement and retention is continuously providing value—and having customer data to understand what they want and need i...

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Loyalty Platform | Consumer Data

6 Steps to Personalization in a Post Cookie World [Infographic]

Considerations for brands looking toleverage data, analytics and technology to deliver highly personalizedcommunication and offerings to customers

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Receipt Processing | Consumer Data

Know Your Customers Better in 2021 with the Power of Receipt Data

Over the last few years in particular, consumer data has changed enormously, in large part to the tougher restrictions that third-party data collector...

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Receipt Processing | Basket Analysis

What’s In Your Basket: What Are Your Shoppers Buying, Anyway?

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

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Receipt Processing | Basket Analysis

What’s In Your Basket – Holiday Edition: Analyzing Key Holiday Periods

The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...

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Brand Loyalty | Consumer engagement

Three Reasons Why CPG Loyalty Will Dominate This Year

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

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Receipt Processing | Basket Analysis

What’s In Your Basket: Customers Spend Twice as Much at Wholesale Clubs Than They Do at Super Markets

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...

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