Consumer Data

infographics | Shopper Marketing

22 Facts You Should Know About Millennial Moms [Infographic]

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

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Consumer engagement | Consumer Data

Leveraging Mar-Tech to Drive Enhanced Customer Experience with advanced Personalization & Segmentation

Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech toDrive Enhanced Custom...

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Receipt Processing | Basket Data

[Infographic] Receipt Data - A Marketing Gold Mine

The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth ofincomparable data on s...

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Data Insights | Receipt Data

Driving Customer Engagement & Retention by Collecting First Party & Zero Party Data

One major driver of customer engagement and retention is continuously providing value—and having customer data to understand what they want and need i...

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Loyalty Platform | Consumer Data

6 Steps to Personalization in a Post Cookie World [Infographic]

Considerations for brands looking toleverage data, analytics and technology to deliver highly personalizedcommunication and offerings to customers

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events | Uncategorized

Heading to Groceryshop 2019? We would love to meet with you!

We are excited to be at Groceryshop 2019 this September in Las Vegas, the industry’s most anticipated event for Grocery and CPG innovation!

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Data Collection | Receipt Processing

What’s In Your Basket: What Are Your Shoppers Buying, Anyway?

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

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Brand Loyalty | Consumer engagement

Three Reasons Why CPG Loyalty Will Dominate This Year

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

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Data Collection | Consumer spend

What’s In Your Basket: Customers Spend Twice as Much at Wholesale Clubs Than They Do at Super Markets

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...

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