Brand Loyalty (2)

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

It is an established fact that loyalty programs tend to roll out astonishing returns for companies that run them. Having said this, there is a plethor...

GAMIFICATION AND HOW IT CAN MAKE LOYALTY FUN (OR NOT) Gamification as a concept is not necessarily a new one, although the term itself may very well b...

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

Technology moves at such a swift pace that, at times, it seems impossible for loyalty marketers to keep up with and leverage it effectively to create ...