Basket Data

Data Collection | Receipt Processing

What’s In Your Basket: What Are Your Shoppers Buying, Anyway?

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

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Data Collection | Consumer spend

What’s In Your Basket: Customers Spend Twice as Much at Wholesale Clubs Than They Do at Super Markets

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...

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