Basket Analysis

The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth ofincomparable data on s...

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purc...

In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...

There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...

RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts conta...

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...