Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From deep consumer behaviors to critical information on KPI’s, technologies like receipt processing are irreplaceable in the modern marketing…
The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little celebrations for which marketers must align their activations. We want to show you just how…
Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purchase basket size by the state in which the purchase took place – and then…
In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your consumers shop. In this entry, we’ll take this one step further,…
There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceedingly difficult. Fortunately, receipts are date and time stamped, and we extract this data from every…
It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data often contains some of the important metrics a brand needs;…
