Simply… … for your best opportunity to discover innovative disruptive marketing programs that can generate insights, drive sales, basket size, consumer engagement and loyalty for your brands! Our industry experts, Steven West & Kathy Soulia, have rolled out exciting programs for clients like…
Not yet mastered the art of increasing your consumer in-store engagement? We are here to help! Brands are increasingly using timely e-mail and text messages, timed to user activity, to increase in-store engagement. Join Snipp and our partner GoodRx as we…
On-premise spaces remain the holy grail of Alcohol sales across many brands and sales environments.On-premise sales allow for deep consumer engagement and an opportunity to build a lasting relationship.Further, on-premise consumption is resonating now more than ever within the alcohol…
IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding more safety, more transparency, and more…
Magic is in the air as the wedding season fast approaches, and the retail industry for the inevitable boom. Big changes shape the shopping landscape, and gone are the days for traditional gifting. This is 2018! Instead of the traditional…
The doldrums of winter now seem like a distant memory. Every day gets a little bit warmer, and before you know it, summer will be in full swing. For brands, now is the time to make that final push towards…
OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a market that is gaining ground with favorable regulation and growing numbers of pharmaceutical drugs switching from…
Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than each individual brand’s ‘sum’. Co-branding a promotion can be an effective way to increase public awareness of each…
General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the biggest stage to tell a brand story. With so many eager sports fans tuning in…
Lessons Learned from the 2017 Holiday Season Before the title of this piece sends you into a spiral of January 2 anxiety, fear not; the holidays are not over yet. There’s still plenty of time to gulp down those last…
