“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store landscape as close to the brink of demise as the media predicts? While stores are…
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THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6.2% of U.S. household spending, but four decades later, it’s plummeted to half that. Apparel is being…
Simply… … for your best opportunity to discover innovative disruptive marketing programs that can generate insights, drive sales, basket size, consumer engagement and loyalty for your brands! Our industry experts, Steven West & Kathy Soulia, have rolled out exciting programs for clients like…
Not yet mastered the art of increasing your consumer in-store engagement? We are here to help! Brands are increasingly using timely e-mail and text messages, timed to user activity, to increase in-store engagement. Join Snipp and our partner GoodRx as we…
As a technology vendor in the promotions and loyalty space we’re exposed to some really exciting ideas across a wide range of brands in the retail marketing space. As the sales arm of Snipp, we’re at the forefront of helping…
Virtual Culture Across the Globe One of the questions I receive most often by interviewing candidates, clients, and business partners is how we craft a culture given our semi-virtual and totally global footprint. The truth is, developing a culture across…
On-premise spaces remain the holy grail of Alcohol sales across many brands and sales environments.On-premise sales allow for deep consumer engagement and an opportunity to build a lasting relationship.Further, on-premise consumption is resonating now more than ever within the alcohol…
IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding more safety, more transparency, and more…
Getting Into The Spirit: How Halloween Marketer’s Can Win This “Boo”ming Season Trick or treat! Three words that probably would never spend time in the same sentence if not for one famous holiday. Halloween continues to remain a vital promotions…
Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From deep consumer behaviors to critical information on KPI’s, technologies like receipt processing are irreplaceable in the modern marketing…
