by Scott Hawkyard, VP of Sales – Loyalty, Snipp Interactive. INITIAL QUESTIONS brands and retailers should ask before scoping a customer loyalty program: Do you know who your customers are? What behaviors are your customers doing today? What behaviors would you…
Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a gauge for the rest of the season. While the pandemic will impact the way…
What Does a Global Crisis Teach Us About Loyalty Programs. Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offices are closing. Entire regions of countries are on…
Driving Customer Satisfaction in the Utility Sector – Anthony Aguiar, VP of Sales and Business Development, Snipp Interactive Last weekend I experienced a very unusual situation that made me think about customer satisfaction in the utility sector and the relationships that we as…
I was very excited to hear that Target is ready to roll out its loyalty program nationwide https://circle.target.com/ after a trial in select U.S. markets. This is one of the largest retailers in the U.S. whose sales are still heading…
We are excited to be at Groceryshop 2019 this September in Las Vegas, the industry’s most anticipated event for Grocery and CPG innovation! Our industry experts Atul Sabharwal, Steven West and Kyle Floro would love to meet with you and…
Loyalty programs Work for Luxury Brands Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to maintain an even keel against the vicissitudes of the global economy. But the changing demographics…
We’re excited to announce that our colleagues in Toronto have moved to a new office and are all settled in. It’s a cool big commercial building with plenty of marketing agencies & tech companies and the team couldn’t be more excited about…
If you’re at the P2P Summit this May, be sure to stop and chat with Snipp’s industry experts Anthony Aguiar & Kyle Floro. They’ve got all the scoop on how to engage your consumers through innovative, disruptive marketing programs that can generate insights, drive sales, basket…
From Segmentation to Personalization – Making Marketing Matter 2019 Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options open to them — comes down…
