From Segmentation to Personalization – Making Marketing Matter 2019 Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options open to them — comes down…
An interview with Kim Lim, Director of Project Management, Snipp Interactive – by Megan Prikhodko, COO, Snipp Interactive We are pleased to present the second in a series of interviews by Megan Prikhodko, COO – Snipp Interactive on ‘Women in Tech’ at Snipp (and…
Making B2B Marketing better: A Guide B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged, with roles…
Tribal Marketing How Well Do You Know Your Customers? When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors, geographies and psychologies. Yet as we move further into an age…
An interview with Rosalynn Chong, Director of Engineering, Snipp Interactive – by Megan Prikhodko, COO, Snipp Interactive “If you can find something that you’re really passionate about, whether you’re a man or a woman comes a lot less into play….
Marketing to the Next Generation – Gen Z Well, it’s officially happened; the generation of youth glued to their smartphones are becoming adults. Projected to make up roughly 32% of the American population in 2019, Generation Z is slowly becoming a…
Social IS Selling Social Selling has been an interesting topic of conversation recently with many companies adopting social selling strategies into their sales models. Marketers, sales reps and recruiters a-like are building relationships by engaging with their potential prospects through…
“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store landscape as close to the brink of demise as the media predicts? While stores are…
THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6.2% of U.S. household spending, but four decades later, it’s plummeted to half that. Apparel is being…
Simply… … for your best opportunity to discover innovative disruptive marketing programs that can generate insights, drive sales, basket size, consumer engagement and loyalty for your brands! Our industry experts, Steven West & Kathy Soulia, have rolled out exciting programs for clients like…
