Loyalty programs Work for Luxury Brands Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to maintain an even keel against the vicissitudes of the global economy. But the changing demographics…
We’re excited to announce that our colleagues in Toronto have moved to a new office and are all settled in. It’s a cool big commercial building with plenty of marketing agencies & tech companies and the team couldn’t be more excited about…
If you’re at the P2P Summit this May, be sure to stop and chat with Snipp’s industry experts Anthony Aguiar & Kyle Floro. They’ve got all the scoop on how to engage your consumers through innovative, disruptive marketing programs that can generate insights, drive sales, basket…
From Segmentation to Personalization – Making Marketing Matter 2019 Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options open to them — comes down…
An interview with Kim Lim, Director of Project Management, Snipp Interactive – by Megan Prikhodko, COO, Snipp Interactive We are pleased to present the second in a series of interviews by Megan Prikhodko, COO – Snipp Interactive on ‘Women in Tech’ at Snipp (and…
Making B2B Marketing better: A Guide B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged, with roles…
Tribal Marketing How Well Do You Know Your Customers? When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors, geographies and psychologies. Yet as we move further into an age…
An interview with Rosalynn Chong, Director of Engineering, Snipp Interactive – by Megan Prikhodko, COO, Snipp Interactive “If you can find something that you’re really passionate about, whether you’re a man or a woman comes a lot less into play….
Marketing to the Next Generation – Gen Z Well, it’s officially happened; the generation of youth glued to their smartphones are becoming adults. Projected to make up roughly 32% of the American population in 2019, Generation Z is slowly becoming a…
Social IS Selling Social Selling has been an interesting topic of conversation recently with many companies adopting social selling strategies into their sales models. Marketers, sales reps and recruiters a-like are building relationships by engaging with their potential prospects through…
