[Infographic] 5 Ways to Acquire Gen Z Customers -without getting boring!

Gen Z represents over 30% of the global population - It’s time to put a fresh spin on your old Customer Acquisition Strategies for this cohort!

5 Ways to Acquire Gen Z Customers (without getting boring!)

Now that Gen Z represents over 30% of the global population, it’s time to put a fresh spin on your old Customer Acquisition Strategies.

The 5 Classic Stages of Customer Acquisition:

1. Define Your Demographic
   

   Analyze customer data. Use it to segment your audience. Create strategies to target each group.

2. Calculate Your Costs
   

   Balance your budget. Calculate ROI. Determine the lifetime value of your customers.

3. Choose Your Channels
   

   Decide the best way to reach your customers. In-store? Online? Omnichannel?

4. Set Up Your Strategy
   

   Identify the tactics, goals, and success metrics that will underpin your strategy. Then implement it.

5. Reward & Retain
   

   Use reward and incentive programs to keep loyal customers. Turn them into brand evangelists.

What Sets Gen Z Buying Behaviors Apart?

• Keen Researchers: 80% research products thoroughly before purchasing.
• Data Privacy Skeptics: 39% trust brands to protect their data.

• Ethical Buyers: 70% want to purchase from ethical brands.

• Socially Conscious: 68% expect brands to contribute to society

• Comfortable with BNPL: 37% used buy now, pay later solutions in 2021.

• Second-Hand Savvy: 27% are more likely to buy second-hand products to help the environment.

• Inclusive: 76% feel brands should address issues around diversity and inclusion.

• Eco-Friendly: 73% will pay more for sustainable products.

New Generation, Fresh Approach

Gen Z is a discerning group. Social and environmental issues influence their brand choices just as much as cost and service. In response, leading brands are rethinking their customer acquisition strategies.

Strategy 1: Adopt Omnichannel: 87% want consistent omnichannel brand experiences that use a mix of digital and physical touchpoints.

Strategy 2: Embrace Individualization: 91% of consumers are more likely to purchase from brands that deliver tailored offers. 58% of class-A Gen Z shoppers will pay more for personalized products.

Strategy 3: Incentivize with Rewards: Loyalty programs influence 62% of Gen Z consumers. 73% of consumers are more likely to recommend brands with strong loyalty programs. 29% of consumers expect rewards to be tailored to them.

Strategy 4: Harness Social Commerce: 97% of Gen Z consumers say social media is one of their top sources of shopping inspiration. The #tiktokmademebuyit has over 2.3 billion views.

Strategy 5: Acquire, Retain, Grow: Even a 5% increase in customer retention can increase company revenue by over 25%. Customer acquisition costs have increased by almost 50% over the past five years.