Does your life have meaning?
Sorry to get so deep on a Monday morning, especially while the remains of Thanksgiving are probably still fighting to be digested, but it’s an important question.
But before we continue, let me be clear: the life I am speaking about is that of your brand.
There is a worrying trend in today’s marketing landscape where the inherent purpose and vitality behind brands is being undermined by the superficial razzle and dazzle of trendy tactics. If you think back to the legacy that gave rise to your brand – you know, the one that’s probably embossed in gold on the walls of your corporate headquarters right now – I’ll bet it has nothing to do with the latest app or Fitbit integration. I’m sure it has everything to do with a fundamental way in which your product or service connects with real human people living real human lives. Your brand inspires, it has passion; your brand stands for a vision which influences how consumers see the world.
When you’re executing a marketing initiative, such as a promotion, it’s a fatal mistake to forget these hallowed roots. Tactics and technology are, of course, a key part of the way consumers now live their lives – but they are NOT a replacement for the underlying narratives that construct true meaning and purpose.
So what can you do about it?
Geometry Global and Snipp Interactive gives you an opportunity to peer into the thought process behind today’s most successful brand promotions initiatives. Learn what it really takes to impact your audience with ideas that move people to act, and find out how to craft promotions that blend purpose and technology to create real-world performance.
- The kind of thinking you need to adopt today in order to create idea-rich activations that resonate with your audience
- Tactics to hone in on the right creative and to objectively measure the success of your technology integrations
- Winning case studies that highlight best-in-class work from a leading commercial marketing agency