Mar 2, 2016 8:15:09 PM | 1 Min Read

Our Work Featured in Shopper Marketing Magazine!

Posted By Snipp
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Our Work Featured in Shopper Marketing Magazine!

Hello, March! With a new month comes a new issue of Shopper Marketing Magazine. In this one, we are featured for our work with the Heineken Holiday Gift xChange. This was a holiday campaign that Heineken executed for their products in Walmart stores across the United States.

Targeted at millennial males, the campaign offered a ‘digital twist’ to the holiday classic gift swap game of ‘White Elephant’, or ‘Yankee Swap’, or whatever you want to call it. Consumers could participate from any device, in a fun and simple way to stay connected to their friends during such a busy season.

Powered by our SnippCheck receipt processing technology, those who purchased a case of Heineken beer at a Walmart store could text, email or upload images of their receipt to receive a unique game link. Upon inviting friends to join, players could open and swap virtual gifts and ultimately were rewarded with Heineken swag, digital gift cards, and for one lucky winner, a trip to the Heineken brewery in Amsterdam. 

Fiona Scott
Marketing Coordinator
Snipp Interactive

Topics: Mobile Receipt Processing, snipp news, Shopper Marketing, SnippCheck (Receipt Processing)

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