2015 is drawing to a close, and the promise of 2016 looms nearer and nearer. As marketers, we all want to tackle this new year with ambition and success. But wouldn’t it be great to understand a little bit more about what threats or opportunities 2016 may pose to your organization?
This need for knowledge is especially pertinent for Shopper Marketers, whose dynamic operating environment is undergoing an unstoppable transformation. With the help of the Integer Group, we put together a special webinar on the most important shopper marketing trends to take note of for 2016 and beyond.
Wendy Reeves, Group Account Director for Integer Group, and Brad Josling, VP of Sales for Snipp Interactive, divulge best practices for implementing shopper strategies that actually prove ROI.
IN THIS WEBINAR, YOU WILL LEARN:
- The changes that 2016 will bring to the shopper marketing landscape, and how you can best react to them
- How technology usage in the retail aisle continues to evolve, and a look at the key channels for engagement
- How to build shopper marketing programs that unify the shopper, the brand, and the retailer
- The best ways to measure ROI for shopper marketing programs, and how to set up the infrastructure to ensure long-term proven success