Mar 28, 2012 6:06:44 AM | 2 Min Read

QRackd: Smoothie King

Posted By Snipp
Share
QRackd: Smoothie King

Even though it is officially fall, the temperatures here in Washington, DC have still been pretty hot. A few days ago I was taking a stroll in Dupont Circle and spotted a big tent. My eyes connected on something else: FREE smoothie samples. [Since I am not too far removed from college, it is intuitive for me to want free stuff.] This giveaway was the best for two reasons: 1) I got a free smoothie sample and 2) it cooled me off.

The kind ladies handing out the samples also gave me a coupon. It read “$1.00 OFF Any Size Smoothie.”

Cool! That’s awesome – but I would not be writing this post unless it was really QRackd up. And sure enough it was:

  • MISTAKE #1: There was a QR code, but no call to action whatsoever. Why am I scanning this?
  • MISTAKE #2: The code was placed at the very corner of the coupon and was too tiny coupon. I could barely scan it. My poor camera must have been going crazy trying to focus. Luckily, after trying a few times, it worked.
  • MISTAKE #3: The code takes you to a site that is not mobile optimized. I HATE pinching and zooming on the iPhone. 
  • MISTAKE #4: The website was an email sign-up page for a FREE smoothie. Not $1.00 off, but FREE. They should have announced that loud and clear on the coupon I received.
  • MISTAKE #5: The process took forever. There were three different pages that I had to work through.  

Maybe it’s the “free stuff” lover in me –because all was forgiven when I got my free smoothie in my email box.

Snipp’s Snippy Takeaway: If you’re going to mobilize a coupon, then really do it! Try a “Text for a free Smoothie” campaign –much more effective and yields strong customer reporting and metrics.

 

Topics: Uncategorized, QRackd, QR codes

Recent Posts

How Technology Can Help Marketers Create Brand Loyalty

Technology moves at such a swift pace that, at times, it seems impossible for loyalty marketers to...

Read More

Three Factors That Make or Break Loyalty Success

It is an established fact that loyalty programs tend to roll out astonishing returns for companies...

Read More