Last week, Snipp attended Mobile Marketer’s Mobile Marketing Summit: Holidays Focus 2012. Hosted in the National Museum of the American Indian across from Battery Park, we were among top brand executives and agencies who are looking to hear about strategy and techniques for mobile solutions.
Here were some key take-aways from the day:
- Mobile touches on everything. Melissa Laux, Associate Media Director from Kraft Foods, noted this concept in her keynote. Kraft is on the forefront by jumping on board with second screen apps, such as Reverb by Viacom, their image recognition campaign they ran with us for Oreo.
- Augmented Reality is a hot-button issue. Executives from Meijer and Time Warner mentioned that they are placing a focus on AR in the upcoming holiday season and year.
- Mobile optimized sites beat out apps in mobile shopping. Larry Freed, President and CEO of Foresee, discussed how 20 top retail sites are either hitting or missing the mark in their mobile endeavors. In holiday mobile shopping, 68% of users browse through mobile web.
- Mobilize, not miniaturize. Mobile development is far more robust than regular web development, and sites should reflect and embrace that difference. Oke Okaro, Global Head and GM of Mobile and Connected Devices at Bloomberg, drove this point home (Fun Fact: He is an old friend of Atul, our co-founder & CEO!)
These take-aways should not be applied to just the holiday season – mobile strategy is key no matter the campaign or season!
Overall, mobile is going to be a larger player this holiday season, but expect to see more risk-taking at a less crucial time of year for brands.