Feb 3, 2012 3:53:34 PM | 3 Min Read

QRackd: Capital Fringe Fail

Posted By Snipp
Share
QRackd: Capital Fringe Fail

I care so much about QRackd and spreading the Snipp mobile gospel that I almost got trampled writing this post. No lie! Let me explain…

I like walking and exploring DC instead of riding in the hot crowded metro cars. A week ago, however, it was pouring and I decided on the metro as my mode of transportation.

As I decended into the busy station, by way of escalator, this is the first thing that my eyes saw:

QRackd: Capital Fringe Fail

Cool. I dig some “in-your-face” guerrilla marketing – it’s eye catching too.

By the time I land safely at the bottom of the escalators, I am greeted by a mad rush of people trying to catch the trains and buy tickets – not to mention the crowd behind me running off of the escalator.

Given the situation, there are a few things wrong with this particular advertisement:

  1. It’s on the FLOOR! In order to stop and see what the advertisement is for, I risk my life (see my dramatic introduction). By the time I hover over it and whip out my iPhone, open up my QR code App, I almost knocked over as I tried to snap a picture. MISTAKE #1.
  2. It’s in a dark metro station so I have to try and turn on my flash to get some light on the QR code. By the time it actually scans, there ist no cell service. MISTAKE #2.
  3. When I finally get cell reception to load up the QR code, it drives me to a website that is not optimized for mobile. BOOOOO! I’d rather just learn about the Capital Fringe Festival when I sit back down at my computer. MISTAKE #3.

Honorable Mention: No call to action on the floor advertisement. Why am I scanning this QR code?! Guess I’ll never know. I’m just glad I made it out alive to tell my tale.

 

Qrackdness:   

 

Snipp’s Snippy Takeaway: Don’t put a QR code on the floor. Of a crowded metro center. At the bottom of an escalator.

Topics: Uncategorized, QRackd, QR codes

Recent Posts

5 Key Takeaways From Loyalty Expo 2017

Thank you to everyone who were able to visit us at our booth during Loyalty Expo earlier this...

Read More

Three Reasons Why Snipp is a Growth Machine

At Snipp, we are proud to have accomplished many feats in our time as an expert global provider of...

Read More

The 3 sectors that struck gold in Loyalty Programs!

Customer loyalty programs today are transforming, offering an unmatchable experience for consumers...

Read More