This year’s attendees at the American Library Assn. Annual Conference & Exhibition
July 9-15 at Chicago’s McCormick Place will have the opportunity to utilize some
new technology… Paul Graller, Hall-Erickson vice president and show director for
the association, said a couple factors motivated the association to move toward
the new technology, including being more sustainable. “We wanted to offer exhibitors
and attendees the opportunity to cut down on paper use,” he added.
- SNIPP. SNIPP is a company that allows attendees to collect only the exhibitor information
they want by e-mailing an exhibitor’s SNIPP code to snipp@snipp.com or texting the
code from a mobile phone.