Snipp


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Snipp launches new Video and Callback features February 24, 2010 With launch of new features, Snipp provides customers with the most robust set of mobile marketing services available today! Below is a list of all the features and functionality provided by Snipp and a brief description of each:
	Features	Description

	Snipp SMS	The original SMS based serice, with email integration and automatic online storage of snippets for consumers
(new)	Snapp!	Consumers can take a photo of an ad or content with their phones and send it to Snipp to get information back
(new)	Snipp Callbacks	Upon texting Snipp, uesrs receive a phone callback with a pre-recorded audio message
(new)	Snipp Video	Enables the hosting and delievery of video content to mobile devices
	Snipp 'Stakes	Trunkey solution for sweepstakes and giveaways
	Snipp 'Stuff	Trunkey solution for ringtones, wallpaper and other digital content
	Snipp Widget	Customizable widget that customer can add to their websites to allow users to access all items they have snipped

snipp in the news
Jan. 2010	Snipp is featured in a New York Times article on online-offline integration through the cellphone
June. 2009	Trade Show Weekly spotlights how Snipp is powering the American Libraries Association’s Annual Conference
Feb. 2009	MediaWeek highlights how Snipp is helping StyleWatch sell more ads in the recession
Oct. 2008	See Snipp on Extra, the TV show! Its short, but sweet (we get five seconds at the end)
Aug. 2008	Meeting Tech Online: Bookmarking the World
July 2008	Exhibitor magazine New Products

Exhibitor Magazine (July 2008)	View all press
http://www.exhibitoronline.com/exhibitormagazine/july08/newtools0708.asp
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Meeting Tech Online: Bookmarking the World (Aug. 2008)	View all press
http://www.meetingtechonline.com/articles_Bookmarking_the_World.aspx
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Snipp on Extra! (October 9, 2008)	View all press
Click below to see Lori Bergamotto of People StyleWatch on Extra talking about Guilt Free Shopping – and Snipp! (we’re at the very end of the clip, so please be patient!)
Click here to read the write-up on Snipp posted on the Extra! Website

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From Print to Phone to Web. And a Sale? January 10, 2010
Magazines including People StyleWatch and ESPN The Magazine have been accompanying products and ads with text-messaging codes from a company called Snipp. Readers transmit the code to S-N-I-P-P, along with their e-mail address, and receive an e-mail reply providing more information or special offers. The magazines can use the codes to see what is popular with readers.At StyleWatch, for instance, many readers have used Snipp for inexpensive items like a $14 sundress, and for popular name brands like Coach. Click to see full article

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ALA Goes High Tech January 10, 2010
This year’s attendees at the American Library Assn. Annual Conference & Exhibition July 9-15 at Chicago’s McCormick Place will have the opportunity to utilize some new technology… Paul Graller, Hall-Erickson vice president and show director for the association, said a couple factors motivated the association to move toward the new technology, including being more sustainable. “We wanted to offer exhibitors and attendees the opportunity to cut down on paper use,” he added. SNIPP. SNIPP is a company that allows attendees to collect only the exhibitor information they want by e-mailing an exhibitor’s SNIPP code to snipp@snipp.com or texting the code from a mobile phone. Click to see full article

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StyleWatch's Electro-Shop Therapy Time Inc. title gets tech-savvy for stylish readership February 15, 2009
The title has expanded an editorial feature that allows readers to send text messages to get more information on and buy products displayed in the magazine’s editorial pages. With the new application, the title hopes to glean information about readers’ likes and dislikes, while assuring advertisers that, yes, people are still shopping. “...[StyleWatch] Publisher Michelle Myers said she’s using data resulting from the feature (powered by Snipp) to persuade prospective advertisers that readers are interested in their products... In the future, the magazine also hopes to learn how often people who text for information about an item actually end up buying it. Click to see full article

snipp campaign examples

	Meredith titles have used Snipp in their publications for editorial content or with advertisers
	Yamaha uses Snipp across nine publications as part of launch of new YZ450F dirt bike
	Now you can Snipp and Snapp! Snipp launches image recognition functionality with ESPN Magazine
	Snipp powers the Super Computing 2009 conference to green and sustainable nirvana!
	Snipp powers a T-shirt giveaway program for the launch of Street Fighter 4!
	The new Ford Flex is snipp-enabled – receive a free ESPN SportsCenter ringtone by texting “ESPN FLEX” to 76477 (S-N-I-P-P)
	People StyleWatch magazine is now Snipp enabled – on stands now.
	ESPN Magazine’s September issues are Snipp enabled – text “ESPN BROS” to receive this week’s Manning cover story.
	Aug. 2008- Snipp powers POWERade’s Olympic giveaway and exceeds all expectations
	Snipp sponsors the CEMA Conference for Technology Marketing Professionals in Las Vegas.
	Snipp drives traffic to Vitamin Water's "Make it Rain" contest.

POWERade Olympic Giveaway:
	Media: POWERade ad in ESPN Magazine (Aug. 2008) Call to action: Be the first 500 to text 'RESPECT' to 76477 (SNIPP) to receive a free US Olympic jersey Response: Over 1400 responses in the first 4 days after magazine hit newsstands; first 500 responses were received within the first day itself
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People StyleWatch:
	Media: Guilt-free shopping” section in People StyleWatch magazine Call to action: Snipp items of interest to get emailed buying information and more! Response: Nearly 60% of all first time StyleWatch texters texted in their email addresses and became registered Snipp users! Text “SW Ruffles” to 76477 (SNIPP) to check it out for yourself!
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ESPN Magazine (September 2 and September 16th issues):
	Media: Cover story on the Manning Brothers + inside article Call to action: Snipp the articles to get additional content and to be able to email the articles to others Response: Of those who snipped the Manning cover story, 75% of them went ahead and clicked the link on the email Text “ESPN Bros” to 76477 (SNIPP) to see Snipp in action
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CEMA Conference:
	Media: Technology marketing conference for event planners in Las Vegas (July 10, 11, 2008) Call to action: Event attendees could snipp to receive speakers’ bio-data and presentation materials electronically. Event sponsors were also provided with their own snipp codes through which attendees could receive their marketing collaterals. Response: Over 500 requests for sponsor and speaker presentation material were processed during the conference
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VitaminWater “Make it Rain” Contest:
	Media: Electronic displays at the Washington Wizards stadium in DC Call to action: Spectators could snipp to get information on how to enter the contest to win a shootout with Gilbert Arenas Response: 80% click-through rates for those people who responded to the contest.
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Ford Flex Ad
	Media: Ford Flex ad in the ESPN Magazine November 3rd issue (http://www.zinio.com/express3?issn=1097-1998) Call to action: Get a free ESPN SportsCenter ringtone along with more information and a brochure on the new Ford Flex! Response: Over 1000 respondents in the first week alone – and counting! Text “ESPN FLEX” to 76477 (S-N-I-P-P) and get a free ESPN SportsCenter ringtone for yourself
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Client: Yamaha / Marshall Advertising

Media: Ads for launch of new Yamaha YZ450F dirt bike. Displayed in 5 motorcycle focused publications (Cycle News, Cycle World, Dirt Bike, Motocross Action, RacerX) and in Yamaha sponsored events across the country

Call to action: Snipp for a chance to win a custom YZ450F bike designed by James Stewart

Response: Over 20,000 responses in the first month of the campaign – with 9,000 responses at one event alone!

Text “YZ SXR” to 76477 (S-N-I-P-P) and check it out for yourself!

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		Starting from September 2009 onwards, Snipp launched its new image recognition technology in partnership with ESPN magazine As an alternate to texting, readers can take a photo of an ad and email it to espn@snipp.com to get more information about items of interest Snipp has conducted more than 15 Snapp-enabled campaigns with ESPN for brands such as Wendy’s, Nike, GM, Campbells, Bridgestone and Levis Take a photo of the ads shown on the left and email it to espn@snipp.com to try it out for yourself!
ESPN Snapp spread	Wendy’s ad
GMC ad	Nike ad
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Client: Ammirati Advertising / Capcom

Media: T-shirt giveaway as part of launch of new Street Fighter IV video game. Displayed in Concept Magazine and other youth oriented publications

Call to action: The first 200 to snipp would win a free Street Fighter T-shirt

Response: Over 6,000 responses within the first week of launch

Text “HADOUKEN” to 76477 (S-N-I-P-P) and check it out for yourself!

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Client: Super Computing 2009 Conference

For exhibitors:

Exhibitors including NVIDIA, University of Illinois, NCSA, University of Minnesota, RNA and Penguin all signed up for Snipp codes
Attendees texted in exhibitor keywords to get emailed product brochures, contact information and other details
In turn, exhibitors were able to identify attendees and which products they were interested in

For speakers and events:

Provided Snipp codes to key speakers and for events such that attendees could text to get back contact info, copies of the presentations and other collateral

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Client: Meredith Publications

Description: Over the past few months, several different Meredith titles have used Snipp in their publications for editorial content or with advertisers:

Better Home and Garden
Family Circle
Kitchen Bath Ideas
Kitchen Hot List
Ladies Home Journal
More

Click on the images to the left to see some of the campaigns and editorial content that have been Snipp-enabled in these publications! And expect to see a lot more happen with Meredith going forward…

Kitchen Bath Ideas editorial

RoC Campaign in BHG, LC, LHJ, More

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