Erik Hällström, CEO*
Erik will formally take the reigns as CEO when Snipp completes its strategic transaction with Alya Ventures Limited. He has over 15 years experience creating and growing technology & services companies. Erik served as COO at Lightbridge (formerly Thorium Power) - an international energy technology and advisory company, as Head of Strategy & Bus Dev at WorldSpace Satellite Radio - an international media and technology company and US Co-head at boutique growth consulting firm Inzenka. He started his business career at the Boston Consulting Group in North America & Europe, where he was a member of its high tech & media practice. Erik holds an MBA from INSEAD, a M.Sc. in Engineering from The Royal Institute of Technology and a M.Sc. from the Stockholm School of Economics.

Atul Sabharwal, Founder
Atul is a founder of Snipp and has over 10 years experience in the digital media/mobile industry. He serves as Executive Director of the Acme Group , a $2+ billion company based in India. Atul's earlier experience includes a board role at eSolar an Idealabs company (funded by Google, GE & Oak Capital), founder of the Finalysis Group (a consulting group and provider of remote services such as call center management and lead generation to corporate clients), and executive positions with AOL IBM Business Services (previously PWC Consulting), the Boston Consulting Group and News Corporation. He holds an MBA from the Australian Graduate School of Management & Wharton/UPENN.

Ritesh Bhavnani, Founder
Ritesh is a founder of Snipp and has over 10 years experinece in the digital media/mobile industry. He was an Engagement Manager at McKinsey and member of its Media, Technology & Telecommunications practice. Earlier he served as GM at Precicompo - Indian automotive manufacturing business and founded Unisurface, a consumer-facing digital media distribution service company (later sold to Sony Music Corp). Ritesh holds an MBA from INSEAD and a BS in Computer Science from Stanford University.

Anthony Durkacz, CFO
Anthony is Snipp's CFO and President of Snipp Canada. He has over 10 years CFO experience from public and private growth companies. His earlier roles include COO and Director of MKU Canada (a subsidiary of India based Acme Group), CFO and Director of Astris Energi (energy company publicly listed in the US & Canada), and Manager at TD Securities. He holds an Honours Bachelor of Business Administration from Brock University in finance & accounting.

Wilson (Andy) Bell, CTO
Andy is CTO and chief architect of Snipp's Mobile Marketing Platform. He is an expert software developer and manager of mission critical systems with over 25 years in the business. Before Snipp he held a wide range of roles at SAIC in the US and overseas, and served in the US Marine Corps. He obtained his B.S. in Mathematics at Mary Washington College.