Validating Purchases & Capturing Receipt Data for Arla B.O.B Milk
FPP wanted a solution to validate and capture purchase details for a promotion they were running with Weve for Arla B.O.B Milk, using targeted text messages and geo-fencing to drive instore purchase
Consumers are sent a promotional text message, triggered by geo-fencing, driving them to nearby stores to purchase a 2L bottle of Arla B.O.B milk and submit the receipt by texting in the keyword BOB to 63000 to enter a prize draw for £100 shopping vouchers and cinema tickets. SnippCheck, Snipp’s receipt validation technology, validated the purchase receipts and captured valuable retailer based consumer data for the promotion.
The program will run from November 22, 2016 through December 12, 2016.