Snipp teams up with Allure Magazine and Dior for video campaign
Snipp teamed up with Allure Magazine and Dior to launch a year-long program. Buyers of Dior products are given a card with a tag. When scanned from their phone, they are taken to a customized microsite where they can view ten different videos from celebrity makeup artist Ricky Wilson. Wilson advises customers on how to use and apply the product.
The videos have a post-roll redirect to Macy’s website and do bandwidth detection to ensure the best possible viewing experience.
The entire campaign (30 mobile optimized videos in two languages, post-roll redirect, and site design) was deployed in just two weeks!